Spotify To Put Paywall On Certain Albums
12:46pm 5th April 2017
(Updated 2:14pm 5th April 2017)
It was only a matter of time really.
Spotify have announced a deal with Universal Music Group, home of Drake, Lady Gaga and Adele, which will mean you will only be able to listen to some new albums behind a paywall for the first two weeks.
This means, if you are not a Spotify Premium subscriber (starting at £4.99 a month for students) you will have to wait two weeks before getting to listen to that new album you have been itching to listen to.
This is quite the turn around for the World's largest streaming company, who have been opposed to such measures for a long time. In a statement this week Spotify CEO Daniel Ek said “We know that not every album by every artist should be released the same way, and we’ve worked hard with UMG to develop a new, flexible release policy.” We won't know just yet which albums this will affect but look out for these restriction in the near future.
The question is - will this mean a rise in Spotify subscribers or the return of music piracy? Only time will tell. Although this news might mean the end of an artist getting every album track into the singles chart on the first day of release - Sorry Ed!
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